According to the category, running is effortless; a zen-like experience. Beautiful.
But while the benefits of running further and faster are unarguably good for wellbeing, energy levels and mental health... running is really tough. Just ask runners. Even if you love running, at times you hate it.
Our 360 degree global campaign featuring influencers Yaz Johnson, Daisy Karyna, Enoch Freeman and Tom Trotter - helps to warn Gen Z runners of the ‘side effects’ that the Infinite Elite’s energy return can cause.
